Portfolio & Case Studies
Work That Moves Markets.
A selection of our most impactful campaigns — from national summits to Pan-African brand launches. Shanix integrates PR, media buying, events, marketing monitoring, protocol, ushering, and crisis management so you move with one confident partner, not a patchwork of vendors.
Shanix is a full-service creative marketing and media agency trusted by governments, corporates, and brands across Africa. Because every discipline sits under one roof — PR, media buying, marketing monitoring, event management, planning, coordination, protocol, ushering, and crisis management — our clients get one strategic partner who owns the whole result.
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Featured Case Studies
Integrated campaigns, measurable impact.
Every example below brings together multiple Shanix capabilities — PR, media, events, monitoring, protocol, and crisis management — into one seamless programme designed to protect reputations and move markets.
Government · Events · Protocol
National Ministerial Summit
A multi-day, high-security ministerial summit bringing together regional leaders, development partners, and private sector decision-makers under one roof.
Challenge
- Host 3,000+ delegates, VIPs, and international press with zero operational incidents.
- Coordinate protocol and ushering across multiple ministries, security agencies, and foreign missions.
- Create a cohesive national image across staging, branding, media coverage, and live-stream.
Approach
- End-to-end event design, planning, and coordination led by a dedicated Shanix command team.
- Integrated protocol, ushering, and security liaison covering all VIP routes and movements.
- On-site media centre, live broadcast production, and real-time monitoring of coverage.
Result
- Flawless delivery of all sessions, side-events, and VIP movements.
- Positive national and regional press coverage reinforcing government credibility.
- Delegates rated logistics, communication, and experience as “world-class”.
Key metric: 3,000 delegates · zero incidents · 98% satisfaction score
Brand Strategy · Corporate · Pan-African
Pan-African Brand Relaunch
A bold repositioning of an established corporate brand across eight African markets, unifying story, design, and media strategy.
Challenge
- Refresh a mature brand without losing hard-earned trust.
- Align strategy, messaging, and creative across multiple countries and cultures.
- Maximise media impact with a single, integrated budget.
Approach
- Defined a clear brand platform and architecture that could stretch across markets.
- Developed creative territories and campaign assets in multiple languages.
- Planned and executed a cross-channel media buy integrating TV, OOH, digital, and PR.
Result
- Unified brand presence across eight priority markets.
- Stronger association with innovation, reliability, and African relevance.
- High-impact launch moments coordinated across PR, events, and media.
Key metric: Brand awareness up 47% across 8 markets
Crisis Communications · Corporate
72-Hour Reputation Recovery
When a corporate client faced a sudden public crisis, Shanix moved quickly to stabilise the story, protect leadership, and rebuild trust.
Challenge
- Negative headlines and social media outrage within hours of the incident.
- Internal teams overwhelmed by media requests and public scrutiny.
- Risk of long-term damage to reputation and commercial performance.
Approach
- Activated Shanix crisis war room within hours, aligning legal, HR, and communications.
- Crafted clear, human messaging and briefed spokespeople for broadcast and print.
- Ran always-on monitoring across media and social to correct misinformation fast.
Result
- Fast stabilisation of the story with clear, consistent messaging.
- Visible leadership and proactive outreach to key stakeholders.
- Reframed coverage from “crisis” to “course correction” within days.
Key metric: 312% increase in positive media sentiment within 72 hours
Government · Media Buying · PR
National Health Campaign
A nationwide behaviour-change campaign designed to reach citizens in every region, language, and channel with a clear public health message.
Challenge
- Educate diverse audiences with varying levels of access to information.
- Balance urgency with reassurance to avoid panic or misinformation.
- Demonstrate government visibility and responsiveness nationwide.
Approach
- Strategic media buying across radio, TV, outdoor, and digital, prioritising hard-to-reach regions.
- Integrated PR and stakeholder engagement with health officials and community leaders.
- Continuous monitoring to optimise message frequency and channel mix.
Result
- Clear, memorable messaging across every major touchpoint.
- Stronger public confidence in the ministry’s response.
- Robust data to inform future national campaigns.
Key metric: 2M+ citizens reached nationwide
Scale and experience you can lean on.
500+
Campaigns delivered end-to-end.
200+
Public and private sector clients.
15+
Countries reached across Africa and beyond.
10+
Years of integrated communications leadership.
Trusted by Leading Organisations
Client logos appear here. We work quietly behind the scenes for governments, regulators, corporates, and development partners across the continent.
Ready to Build Something Great?
Bring your next launch, summit, or complex communications challenge to one integrated partner. Shanix connects strategy, creative, media, and execution so you can move with confidence.