Behind Shanix Marketing and Media Agency Marketing & Media Agency is Amiri Wabusimba, a Ugandan communication, media, marketing and events professional whose work sits at the intersection of strategic communication, journalism, public relations, marketing, corporate events, public diplomacy, business development and creative production. Since entering the professional industry in 2011, Amiri has built his career around one central belief: a successful idea is not simply announced it is strategically positioned, professionally communicated and deliberately executed.

Over the years, he has worked across media, public relations, event production, marketing consultancy, journalism, corporate communication, concept development and stakeholder engagement, contributing to and leading more than 100 events, campaigns and communication assignments across Uganda.

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FROM AN IDEA TO AN EXPERIENCE

Amiri’s journey into the creative and communications industry began in 2011 while at university, where his exposure to event management opened the door to a career that would eventually span media, marketing, corporate events, journalism and strategic communication. He later worked with Extron Events, one of Uganda’s established event management companies, where he participated in the planning and execution of projects at both local and national level.

That experience strengthened his understanding of the discipline behind successful events from creative development and production to client management, publicity, audience engagement and execution. In 2016, he formally established Shanix Marketing and Media Agency Events, which later evolved within the broader Shanix Marketing and Media Agency Marketing & Media Agency platform. Since then, Amiri has continued to build a multidisciplinary practice capable of taking a client from concept to communication, and from communication to execution. What distinguishes Amiri’s approach is the ability to bring several professional disciplines into one assignment.

His experience covers:

• Strategic Communication & Public Relations
• Journalism, News Editing & Editorial Development
• Corporate Event Planning & Production
• Marketing Strategy & Brand Positioning
• Media Relations & Publicity
• Public Diplomacy & International Relations
• Economic and Commercial Diplomacy
• Content Strategy & Storytelling
• Concept Notes, Proposals & Project Development
• Campaign Development & Audience Engagement
• Stakeholder Engagement
• Corporate and Institutional Communications
• Tourism Marketing & Destination Promotion
• Digital Media & Online Publishing
• Business Development & Partnership Building
• Research, Policy Communication & Strategic Analysis
• Moderation, Public Speaking & Radio Presentation
• Creative Project Development and Production

This combination allows Shanix Marketing and Media Agency Marketing and Media Agency to approach assignments not merely as communication projects, but as business and reputation opportunities.

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EXPERIENCE THAT SPEAKS TO EXECUTION

Amiri has been involved in the development, planning, promotion and execution of a wide range of entertainment, corporate and public-facing projects, including Ebbinu Lya Tropical FM, Oluwombo Lya Mubende FM, Gw’aliko, Gravity Omutujju Embuzi Zakutunde Extra, Dance in the Dark and Friday Night Combat on NBS TV, among others.

His marketing and communication experience has also included developing concepts and promotional strategies for organisations and brands such as SolarNow, Azam Media, KC Products/Tayari Curry Powder, St Peter’s Technical Institute Mubende, Tropical FM and Busoga One FM. For Amiri, every assignment begins with understanding the client’s purpose. What are you trying to achieve? Who needs to hear it? What should they think, feel or do? And how can the idea be transformed into measurable value? Those questions shape the work.

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MEDIA, DIPLOMACY & PUBLIC COMMUNICATION

Beyond commercial events and marketing, Amiri has developed a strong professional interest in international relations, diplomacy and strategic public communication. He has contributed to diplomatic and institutional communication through his work as Content Director of Diplomatic Notes, a publication associated with the Ministry of Foreign Affairs of Uganda, while also serving as Chief News Editor at Daily Thinkers, a policy-oriented digital publication founded under Shanix Marketing and Media Agency Marketing & Media Agency.

His growing expertise in international relations and diplomacy complements his practical communications background, giving him an understanding of how governments, diplomatic missions, development organisations, businesses, media and communities communicate and build relationships. He is particularly interested in the intersection between public diplomacy, economic and commercial diplomacy, tourism, investment, media and strategic communication areas where communication can directly contribute to partnerships, visibility and opportunity.

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AN ACADEMIC FOUNDATION BUILT FOR PRACTICAL IMPACT

Amiri’s multidisciplinary professional journey is supported by academic and technical training in different fields. He has studied Journalism, Insurance and Electrical Installation, bringing together communication, business and technical perspectives. He holds a Bachelor of ARTS International Relations and Diplomatic Studies degree from Cavendish University Uganda and is pursuing a Master’s degree in International Relations & Diplomacy, further strengthening his understanding of international affairs, diplomacy, policy and global engagement.

His professional development has also been shaped by continuous learning and practical exposure across media, marketing, public relations, event management, strategic communication, diplomacy, research, project development and business engagement. This broad foundation enables him to work comfortably across sectors and to translate complex ideas into communication that people can understand, engage with and act upon.

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MORE THAN EVENTS. WE BUILD MOMENTS THAT MATTER.

At Shanix Marketing and Media Agency, an event is never treated as simply a date on a calendar.